Use the William Hill free bet to make a risk-free profit matched betting

William Hill

Visit William Hill

This renowned UK bookmaker was founded in 1934. It now operates a chain of high-street shops and an online betting website. The website was launched in 1998 and given an overhaul ten years later to bring it up to date. is operated by WHG (International) Ltd and is dedicated to all aspects of online gambling. The bookmaker is licensed and regulated by the UK Gambling Commission for customers in Great Britain and licensed by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner.

Head Office address: 6/1 Waterport Place, Gibraltar
Customer support: Email (online support form), Telephone 0800 0856 296, live chat
Dispute resolution: IBAS (Independent Betting Adjudication Service)
Supported platforms: PC, Mobile
Mobile Apps: Android, iPad, iPhone, Windows
Live Betting: Yes
Odds format: Decimal, Fractional, American
Languages: English, Canadian, Czech, German, Spanish, French, Hungarian, Italian, Polish, Portuguese, Russian, Romanian, Slovenian, Serbian, Finnish, Swedish, Chinese, Japanese, Danish, Dutch, Greek, Turkish
Currencies: GBP, EUR, USD
Payment methods: Bank Transfer, Cheque, Click2Pay, ClickandBuy, eps, ewire, giropay, iDeal, InstaDebit, MisterCash,, Neteller, Nordea, PayPal, paysafecard, Przelewy24, Quick Cash, Skrill (Moneybookers), UseMyBank, WebMoney
Welcome Offer: Bet £10 get £30 free bets here
Significant Terms: 18+. New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. T&C’s apply.

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Top Offers

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Get a refund as cash up to £20 if you make a loss
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Get a refund as cash up to £10 if you make a loss
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Matchbook £500 cashback offer
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WilliamHill Betting

Hills online betting offers an in-depth range of markets covering in excess of 25 sports. Betting opportunities are also available on ESports and special markets including TV and Politics betting. The range of sports include; Football, Horse Racing, Tennis, Greyhounds, Cricket, American Football, Boxing, GAA Football, Ice Hockey, Snooker, Volleyball, Baseball, Cycling, GAA Hurling, Pool, Winter Sports, Basketball, Darts, Golf, Motor Racing, Rugby League, UFC / MMA, Yachting/Sailing, Bowls, Handball, Motorbikes, Rugby Union.

There are betting opportunities on thousands of markets across hundreds of football matches each day. You can bet on football games from over 40 countries including the big European leagues and competitions such as the MLS and Chinese Super League. You can also bet on club tournaments such as the Champions League, major international football like the World Cup and friendly matches at both international and club level.

There are typically hundreds of betting markets available on most matches, with the likes of the Premier League seeing in excess of 250 markets on each game. However, minor events such as South American reserve games are often limited to match odds only.

Football punters get a great choice of football coupons. These include lists for Popular Matches, Offer Club Match Betting, UK Match Betting, Euro Major Leagues Match Betting, Offer Club Both Teams To Score, Both Teams To Score, Match Result and Both Teams To Score, Both Score No Draw, Over/Under 1.5 Goals, Over/Under 2.5 Goals, Match Result & 3 or More Goals, To Win Either Half, Draw No Bet, Double Chance, Enhanced Odds, Odds-On Match Betting Coupon, UEFA Competitions, Match Betting, WHTV Matches, International Matches.

Betting is available on any flat, jumps or All-Weather race being ran in the United Kingdom or Ireland. This includes day of the race markets and Ante-Post prices for high-profile races. You will also find horse racing odds for international events such as USA, Australia, Dubai, Hong Kong and Chile.

You can bet at fixed odds on early prices or take the starting price (SP). There is also Tote betting available. As well as being able to bet win or each way, you can use various coupons to customise your wager. There are place only markets and insurance bets where you can accept a reduced price to have your stake returned for finishing second or third. You can also ‘bet without’ certain selections, allowing you to remove a hot favourite from the equation.


William Hill Mobile Betting

Odds are above average for the most part and in some cases very good, depending on the market in question. Industry best-prices are not uncommon around major events and you shouldn’t struggle to find value with this bookie.

Hills have a cash out feature called ‘Cash-In My Bet’. It allows you to end selected open bets early to guarantee a cash return, before the event you have bet on has concluded. The popular feature is particularly valuable to in-play bettors but anyone can use cash out where it is available. It can be used to lock-in a profit when your bet is winning, or to get a portion of your stake back when a bet looks like losing. You do not have to cash out the full amount, altering a slider determines how much of your stake will be kept running and how much will be cashed out.

Cash-In My Bet is available on single and multiple Football, Horse Racing, Baseball, Basketball, Boxing, Cricket, Darts, Golf, Snooker, Rugby Union and Tennis bets, including In-Play. You can also use the cash out feature on a number of outright markets. teaches its members how to make an expected profit from bookmaker offers, through following the step by step guides.

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WilliamHill Website

The website has a facility to allow you to find your nearest branch, from over 2,300 betting shops nationwide. Simply use the shop locator to enter a text search which will display results, ordered by distance from your current location.

The site also enables you to access the full portfolio of gambling products. From the Sportsbook, you can switch to Vegas, Macau, Casino, Live Casino, Games, Scratchcards, Bingo, Poker, Lotteries and Virtual. There is no need to fund many of these areas separately but Poker is given a different wallet.

Once logged in, you will see your current cash balance and number of unread messages next to your account ID. You can use a quick link on the betslip to see any open bets. Your ‘My Account Overview’ page gives access to a range of functions. From here you can read messages and see payment options such as deposit/withdraw, reverse withdrawals, add payment method and transfer funds. You can also view your transaction statements, open bets, free bets & bonuses, plus update your account settings.

WHTV allows you to watch a selection of live sports. Some events are free to watch while others are on a bet and watch basis. Click ‘Watch Now’ next to a qualifying event and the broadcast will begin. There are options to alter the quality of the video feed and adjust volume.

You can watch WHTV live streaming on Football, Tennis, Snooker, Ice Hockey, Darts, Basketball, Handball and Volleyball. The live streaming service covers thousands of events each week, with many available in HD.

You can view horse racing live streams from the UK, Ireland & South Africa, plus greyhound racing too. To watch horse racing or greyhounds, you must place a £1 bet (or 50p each-way) on the race in question.

William Hill In-Play Betting

In-Play Betting allows you to bet live on Football, Tennis, Cricket, Basketball, Handball, Volleyball and Horse Racing. The number of in-play markets vary depending on the sport and level of the event.

In most cases, you can view detailed statistics and information which updates in real time. This is handy if the event you are betting on is not televised or covered by WHTV. Live betting markets are listed beneath the in-play console and can be added to your betslip with a single click.

WilliamHill Mobile

You can use any modern smartphone or tablet device to access the mobile optimised betting site. This gives you quick and convenient access to the same odds and markets that are available to desktop users but presented in a mobile-friendly format.

There’s a range of downloadable betting apps that are tailored to specific devices. The iOS apps are available for download for iPad and iPhone from the iTunes App Store. The Windows 10 app can be downloaded direct from the Microsoft store.

You will not find the Android App on Google Play, as gambling products are not permitted. However, you can visit the bookmaker on your Android device where there are instructions to download and install the apk file.

Use the William Hill free bet to make a risk-free profit matched betting

Golden Goal

Bets paid as winners if your team scores first regardless of the final result

Available on selected Golden Goal matches advertised on the William Hill site and app. Applies to pre-match Singles placed on the 90 Minutes market only. Only your first qualifying bet on the Golden Goal match will count towards this offer (i.e. the bet struck with the lowest bet receipt number). Golden Goal winnings will be paid as Cash, up to a maximum of £50 winnings (plus your stake, or proportion of stake, that qualified towards the winnings) per customer, per match. If you stake £100 at 1/2, you will receive £150 as a Golden Goal cash amount (£50 winnings and your £100 stake) If you stake £100 at Evens, you will receive £100 as a Golden Goal cash amount (£50 maximum winnings, and £50 of your stake that qualified towards the winnings) If you stake £100 at 5/2, you will receive £70 as a Golden Goal cash amount (£50 maximum winnings and £20 of your stake that qualified towards the winnings) Returns will be made by Midday the day after the Golden Goal match has been played at the latest. Bets placed using a Free Bet will count towards the offer, but the Free Bet stake will not be included in any returns. If you cash in your stake at any time then you will no longer qualify for the Golden Goal promotion. Bets placed in GPB, EUR, CAD, AUD, DKK, HKD, JPY, SGD, USD, CHF only. If you have previously been notified of promotional restrictions, you cannot participate in this offer

Use the William Hill free bet to make a risk-free profit matched betting

Bet Boosts

Get 4 bet boosts per day on horse racing & Accas

Get 2 bet boosts per day with William Hill. One ACCA Boost and one Horse Racing Boost. Also get an additional bet boost for every live ITV horse race.

3 x bet boosts on horse racing singles per customer, per day. Max stake £20 win or £20 EW. On EW bets, only 'win' part boosted. Online online. Player restrictions & terms apply.

Use the William Hill free bet to make a risk-free profit matched betting

William Hill 4 Means More

Get a 15% Winnings Boost

William Hill are offering the chance of 15% free bet bonus on top of your winnings if there are 4 or more goals in live Premier League TV games. Live Premier League TV, pre-match singles only (min odds 1.2), selected markets, online/mobile/text only, max free bet £50 (4 day expiry), free bet/player/payment method/country restrictions apply.

live premier league TV, pre-match singles only, min odds 1.2, selected markets, online/mobile/text only, max free bet £50, free bets valid for 4 days, free bet/player/paymany method/country restrictions apply. further T&C's apply.

Use the William Hill free bet to make a risk-free profit matched betting

William Hill 2 Clear

Get a 15% free bet bonus on top of your winnings, up to £100

Get information on the William Hill 2 Clear offer that gives 15% free bet bonus up to £100 when your horse wins by 2 or more lengths in selected flat races. 6+ runners, single bets only, selected races/markets only, £100 max free bet, bets to be placed after 17:30 the day before race, player restrictions, free bet rules and terms apply

18+. 6 runners, singles only, selected races/markets, 15% of winnings paid as free bet up to £100 (4 day expiry), bets placed after 17:30 the day before race, player restrictions, free bet rules & terms apply. Further T&C's apply.