Golden Goal is a promotion by William Hill which is available on selected football matches and settles bets as a winner if the team you back scores the first goal.
How does Golden Goal work?
Simply back either team to win in eligible football matches and if they score the first goal of the game, your bet will be paid out as a winner regardless of the final result. You can bet as little or as much as you like on eligible matches but there is a max payout should your team score the first goal and not go on to win the match. The maximum payout is account-specific so please check this amount by logging into your William Hill account and visiting the Golden Goal promotion page.Claim William Hill Betting Offers
Below is an example based on a maximum payout of £50.
If the eligible match was Tottenham v Man Utd and you placed a £25 bet on Man Utd to win at odds of 2/1 (3.0), the payouts would be:
- Man Utd score first and win the match: £75 (£25 stake + £50 winnings)
- Man Utd score first and draw or lose: £75 (£25 stake + £50 winnings)
- Man Utd don’t score first and win the match: £75 (£25 stake + £50 winnings)
- Man Utd don’t score first and lose or draw: -£25
How to profit from Golden Goal
Golden Goal provides a way to potentially make a good profit when matched betting. The strategy is to place a back bet on either team to win and lay your bet on a betting exchange. If your team scores first, you have won your back bet but if they go on to either draw or lose the match, you also win your lay bet!
As there are maximum winnings should your team score the first goal and not win the game, you should use the formula below to calculate the ideal stake to use:
Stake = max payout ÷ (odds – 1)
Using the example above, the ideal stake when betting on Man Utd at odds of 2/1 (3.0) and with a max payout of £50 would be:
Stake = 50 ÷ (3-1) = £25
If your team scores first, you have two options:
- Hope that the other team comes back and wins or the match ends in a draw. This way you would win both your back and lay bets.
- Cash out your lay bet to lock in a profit
Most matched bettors prefer to lock in a profit by cashing out their lay bet which you can do at any point in the match. The cash out amount would be higher if the other team pulls a goal back but you should be able to lock in a profit even when your team are 1-0 up. To cash out your lay bet you can use an ‘Early Payout Calculator’ like the one available on MatchedBets.com. This calculates the ideal stake to place against your lay bet to lock in a profit regardless of the final result.