William Hill Success With UK & US Racecourse News

If you are going racing in the UK anytime soon you can expect to see a much larger presence from William Hill as they have just landed a new five-year contract from Jockey Club Racecourses to provide the on-course betting facilities at their fifteen racecourses which include Cheltenham and Aintree.

The Jockey Club Racecourses attract almost two million racegoers a year across 348 fixtures, and the  JCR also negotiates the on-course betting shop rights for six independent racecourses. As a result, William Hill will also operate retail outlets at Leicester, Newton Abbot, Plumpton, Salisbury, Stratford and Taunton over the same period.

William Hill have taken over the contract from previous partner Betfred and are clearly delighted to have been awarded such a prestigious deal with Divisional Director for Retail Steven White commenting “I’m absolutely thrilled to announce this news. It’s a massive opportunity for us and I’m really excited to bring the WH experience to the racecourses and everyone who goes racing.  This will help us grow our business and support our ambition to be the brand in everyone’s hand.”

The 15 Jockey Club owned racecourses, where William Hill will operate, are: Aintree, Carlisle, Cheltenham, Epsom Downs, Exeter, Haydock Park, Huntingdon, Kempton Park, Market Rasen, Newmarket July Course, Newmarket Rowley Mile, Nottingham, Sandown Park, Warwick and Wincanton.

Hill’s have some great offers in retail and online and currently offer new Online Customers up to £30 worth of William Hill Free Bets .  

As well as being one of the biggest UK bookmakers, Hill’s also now operates in the United States which has recently legalised sports betting. One of the first states to start taking bets under the new laws was New Jersey and the figures released by New Jersey’s Division of Gaming Enforcement show that a total of $16.4m was wagered between June 14 and the end of the month. William Hill took the first legal bets at Monmouth Park racetrack and William Hill US chief executive Joe Asher said the figures show the “big appetite for legal sports betting” in the US. “While it’s still early, we’re obviously off to a great start,” Asher said.