William Hill Bookmakers Donate £24,000 To Bobby Moore Fund

William Hill are well known to us matched bettors as a popular bookmaker that list offers that we are able to make an expected profit from. This is through matched betting, which involves back betting with the bookmaker and lay betting with a betting exchange. We will go into more detail about this further down the article.

William Hill Bookmakers Donate To Bobby Moore Fund

It is not just the special offers that they list that have cast a positive light on the company though, as Hills have decided to present the Bobby Moore Fund with a cheque for £24,000 to go towards their ongoing bowel cancer research.

This announcement comes at the end of the company’s second year of sponsoring and supporting the Bobby Moore Fund’s Football Shirt Friday initiative, which encourages people to wear their football shirts at home or at work with the option of offering a donation to the fund. Of course, as well as funding, it is also about generating awareness for the battle against bowel cancer.

Bobby Moore battled cancer on a few occasions, first being diagnosed with testicular cancer in 1964, two years before he famously captained England to a World Cup win in 1966. Moore was only 24 when battling cancer the first time around. He underwent surgery for this, though unfortunately he would later suffer from bowel cancer, passing away from the illness in 1993 at the age of 51.

Since then, Bobby’s widow Stephanie has campaigned to raise money in the fight against cancer. According to Cancer Research UK, since the fund was set up in 1993 the mortality rates have fallen by 30% and over £23.5 million has been raised to go towards research. The Football Shirt Friday initiative has accounted for over £120,000 of this amount.

More money has been raised recently too, as William Hill’s CEO Philip Bowcock presented Stephanie Moore with the cheque for just over £24,000. Bowcock says that it is a privilege to sponsor the initiative. William Hill actually raised £5,000 more than they did last year, and they also placed advertisements in their stores in order to raise awareness for the illness and encourage further donations. Each donation is crucial too, as the illness causes the death of 44 people every single day in the UK alone, with around 110 people diagnosed each day.

Bowcock told the Sports Betting Community (SBC):

“Our partnership with the Fund is also particularly significant in delivering important health messaging surrounding bowel cancer to our customers and colleagues across the communities where we are based.

“Together with the Fund we are looking to increase awareness of the disease and encourage our customers and colleagues to seek help from their GP if they spot that something is not right for them.”

“In terms of future plans nothing is concrete yet but we will be continuing our partnership with them in 2018. Also, 40 colleagues from the company will be volunteering at one of the Autumn Internationals at Wembley next month, running a bucket collection to help the charity raise funds.”

Stephanie Moore was awarded an MBE in 1999 for her services towards the fund and continues to work tirelessly in order to raise funds and awareness. Regarding the donation from William Hill, Stephanie had this to say:

“William Hill has once again really got behind our Football Shirt Friday campaign to raise vital funds and also awareness of bowel cancer. I’d like to say thank you to all William Hill colleagues and customers who donated to raise such a fantastic sum to bring forward the day when bowel cancer is cured.”

The donation will certainly go to the right place, and we all hope that the great work done by researchers will continue to make a difference in the fight against cancer. More information on how to donate towards the cause can be found at this link.

Matched Betting With William Hill

As mentioned earlier, William Hill can also be helpful to us as matched bettors, thanks to the special offers that they list. If you are unfamiliar with matched betting, it is a way of turning bookmaker offers into an expected profit. This is done with the help of special matched betting tools such as our matched betting calculator, Odds Matcher and bet tracker.

William Hill currently have quite a few offers up, so let’s take a look at how we could potentially add profits to our matched betting exploits.

New Customer Offer

When you first sign up for an account with Hills, there is a very generous welcome offer to take advantage of. If you open an online account using the special promo code C30, WH will give you £30 in free bets when you deposit and bet £10.

This is a very easy offer to complete from start to finish and can also be extremely valuable to you, as it has an expected profit value of £23 when following our step by step guide. Signing up for an account is easy, all you need to do is enter some personal details and you will be all set. Remember that any money you make through matched betting is tax-free and depositing into bookmaker accounts will not affect your credit score.

Deposit your first amount of £10, preferably via a debit card, and use our Odds Matcher to find a selection that has close odds between those on William Hill and those on your chosen betting exchange. This is important as it minimises potential qualifying losses and will help maximise profits once the offer is complete.

Once your qualifying back bet and lay bets have been placed and settled, the worst case scenario is that you will have lost a few pence. Then, you will be given £30 in free bets, which can be used to make an expected profit. They are credited as three £10 free bets, which can be placed on the same selection but they must be placed separately. The strategy is the same, place a back bet and a lay bet, this time using the free bet stake. The matched betting calculator will do all the hard work, and you should end up with a profit either way.

Bet Boost

As you may have seen on their television advert, Hills are also offering a Bet Boost every day. This enhances the odds on a selected bet, which can potentially create an arbitrage opportunity, meaning that the bookmaker odds would be greater than the exchange odds. With this being the case, we can make an expected profit through matched betting.

It is important to note that this offer applies to mobile bets only and there is a maximum stake amount of £200 per day. The strategy here is to use our Odds Matcher tool in order to find a selection that is as close to a 100% match as possible and then use the Bet Boost to enhance the bookmaker odds. Once complete, this could be worth around £2 per day.

2 Clear

This particular offer gives you a 15% boost when you back a winner in a selected horse race and your horse wins by 2 lengths or more. This is a potential profit offer that comes under the umbrella of Advantage Play. Though it is unlikely to produce a positive return every time, the odds suggest that over time you will win more money than you lose.

If you do back a winner, the extra 15% will be paid as a free bet by 12pm the next day. You can then use the back and lay strategy to turn it into an expected profit.

4 Means More

Another 15% boost as a free bet, this time on winnings from bets on televised Premier League football matches if there are 4 or more goals in the match. Again, this is potential profit though you are likely to win more than you lose over time thanks to the back and lay strategy.

Simply use ‘Normal Bet’ on the matched betting calculator for the qualifying bet and use ‘Freebet’ for the free bet. If the necessary events happened, a profit could be yours.

William Hill are not the only bookmaker to list special offers that can potentially be turned into a profit through matched betting. At the moment, we list over 50 welcome offers in our premium section that have an expected profit total of over £1000. Add to that the existing customer, accumulator and casino offers and you could make a consistent profit with us.