The Best New UK Bookmakers

the best new uk bookmakers

New bookmakers emerge on a regular basis. Some don’t last long while others get their plan right and end up competing with some of the more established bookies who have been around for decades. When these new bookmakers come about, it can be hard to know which ones will stand the test of time and which ones are reliable and who you can trust with your hard-earned cash.

In this article, we’ll be listing what we consider to be the best new bookmakers to surface over the past year. As always, we encourage you to do your own thorough research before signing up to any betting site. You’ll be able to find reviews of new betting sites online at sites such as bettinglounge and find out how other users have found them by interacting with other members here at

1. Mr Play

Mr Play was first launched in 2017 as an online casino and quickly made a name for itself by offering a wide range of games, attractive bonuses & promotions and a sleek looking site. In 2019, Mr Play released the sports betting side of their brand which has proved to be a popular new bookmaker amongst punters. Mr Play sports offers betting across dozens of sports and provides hundreds of betting markets with competitive odds. New customers can also take advantage of a simple yet attractive welcome offer which consists of a £10 free bet when registering and placing an initial bet of £10 or more. It’s good to see a new bookmaker provide a welcome offer which is free of complicated terms and wagering requirements which so many other new bookmakers tend to offer.


STSBET was launched in February 2019 and have just had their first birthday. Since launching STSBET has managed to hold it’s own against more established bookmakers and from first landing on their website, you can see they have made the effort and are serious about remaining in the industry. Peter Schmeichel is a brand ambassador of STSBET which, although does not guarantee the brand is reliable, does provide some weight towards being reputable.

STSBET have recently changed their welcome offer which is slightly less attractive than the previous one but still has value for the punter wishing to place a number of bets with them. New customers can receive a 50% bonus up to £40 when registering an account and placing their first bet. This bonus must be wagered six times before it can be withdrawn as cash.

3. SpaceCasino (Sports)

SpaceCasino launched in 2017 as, you’ve guessed it, an online casino. Like many other online casinos, SpaceCasino added a sports betting side to their site which was launched in 2019. SpaceCasino Sports has proved to be popular with punters due to some attractive promotions such as Acca Insurance, Refunds, Free Bets and a generous new customer offer which consists of a £20 free bet when registering and placing an initial bet of £20 or more. 

By Matchedbets Experts


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