New Features Added To

New Features Added To

Here at, we always make sure that our members have a positive experience when matched betting. We have been working tirelessly over the past few weeks and months in order to ensure we are always ahead of the curve. Thus, we are very pleased to announce that we have recently made some improvements to the website, making it so much easier for our loyal members to ensure a profit through matched betting.

Matched betting explained

If this is your first time coming across ‘matched betting’, it is a term that describes a way of ensuring a profit from bookmaker promotions such as the offer of a free bet or bonus. Bookmakers often offer special promotions in an attempt to attract new customers to bet with them, for example they may give you a £20 free bet when you place your first £10 bet with them.

The strategy for making sure you profit is through placing a ‘back’ bet and a ‘lay’ bet. A back bet will be placed with the bookmaker, and it is betting on a certain event happening. For example you would place a back bet on Liverpool to beat Watford and the bet would win if Liverpool won the match. You would place a lay bet on a betting exchange against a certain event happening, so your lay bet would be against Liverpool. Therefore if the match was either a draw or a Watford win, your lay bet would win.

When matched betting, we are placing a back bet and a lay bet on the same selection in order to cancel out the risk of losing. When using a free bet, this is usually a two step process.

  1. Place a back bet and a lay bet on a selection with a close match between the odds with the bookmaker and those at the exchange using ‘Normal’ mode on our matched betting calculator. You will be using your own money for this, but it is never at risk, as these bets will pretty much cancel each other out.
  2. Place a back bet and a lay bet on another selection with a close match, this time using the free bet stake with ‘Freebet’ mode on the calculator. You will then be guaranteed the same amount of profit whatever the outcome, thanks to the calculator working out the ideal lay stake you need to place.

As a premium member of, you will be provided with all of the tools and insight that you need to make a consistent profit from matched betting, however you decide to do it. As mentioned, we always look for ways to make things easier too, which is why we have introduced some positive changes to the website.

New matched betting features

After taking on board the feedback from some of our current members, we have implemented the following changes:

  • Partial Lay

We have decided to introduce a partial lay feature on our match bet calculator. This is a great addition for anyone that has had trouble finding a selection with enough liquidity at the betting exchange. If you’re unfamiliar with the term, the liquidity is the amount of money that is available to lay on a betting exchange. It is always extremely annoying when you find a great match and then there is not enough liquidity in the pot to actually place your lay bet, meaning you have to search for a different selection.

A partial lay comes about when not all of your lay stake has been matched at the exchange. This will happen if you have tried to place a lay bet that is greater than the liquidity amount for that selection. For example, say the calculator suggested that I lay £10 against Manchester United in a match, but the liquidity was only £7. If I placed the bet anyway, £7 would be matched and £3 unmatched. By using the partial lay feature, I could get the rest matched at the next best odds. By putting in the Partial Lay Odds, Partial Lay Stake and Partial Lay Commission into the calculator, it would then tell me how much I needed to place at the next best odds in order to get my bet fully matched.

With the new addition, you can now add as many partial lays to the calculator as you need to until your bet is fully matched. When you add a new partial lay, the calculator will always automatically update to show your profit with either outcome. If you have accidentally clicked the partial lay button, you can remove it easily by pressing the delete button. You will never have to worry about not getting a bet matched at the exchange again.

  • Layout of the Calculator

We have also decided to change the way the calculator looks. On the back bet side, the Back Odds are now at the top of the page above the Back Stake and Back Commission. The bet details have also been grouped at the bottom. Here, you can find fields to enter the details of the event you have bet on (e.g. England v Scotland) and the selection that you have backed (e.g. England).

You can also choose the bookmaker from a drop down list and type in the name of the offer that you are completing, before clicking the ‘Track Bet’ button. Remember that our matched betting calculator has nine different functions which will need to be used at different times, with modes including; Normal, Freebet, Bonus and Freebet on loss.

  • Filters for New Customer Offers

Our new customer offers really are the bread and butter of matched betting when you are just getting started. When our members are attempting these, it is often the case that these are the first offers they come across on the site. Therefore, it is crucial that everything is made as simple as possible. This is why we have introduced a new filter which allows you to search for exactly what you need.

Firstly, you can now search by bookmaker, simply choosing from a drop down list. So if you wanted to attempt the Stan James new customer offer for example, you can just select Stan James in the ‘Bookmakers’ list. You also have the option to hide offers you have started or to view them all. Finally, you are also able to sort the offers by which offers the highest profit and which offers are ending the soonest.

  • Quick links

Once all of the new customer offers are complete, there is still a lot of money to be made through matched betting. One way of adding to profits is through the ongoing football and horse racing offers. Rather than having to look on separate pages for each different offer, we now list the ongoing potential profit offers in the same place. We have separated these into three different pages:

  1. Today’s Ongoing Horse Racing Offers
  2. Today’s Ongoing Football Offers
  3. Today’s Extra Place Races

A link to each of these pages can be found by heading to the Existing Customer Offers page. Our team work very hard each morning to get the offers for each day up as early as possible.

Many of the offers that can be found here are ‘Money Back If’ offers. For example, money back if your horse finishes second in a selected race. The way to play these offers is to place a back bet and a lay bet covering both outcomes, and then hope your horse finishes second. As you have covered both outcomes, if the odds are close enough it will pretty much become risk-free. Over time, the odds suggest you will win more money than you will lose.

  • New Bookmakers in the Odds Matcher

The Odds Matcher is a tool that automatically finds the best matches between the odds available at certain bookmakers and the odds available on four different betting exchanges; Betfair, Smarkets, Matchbook and Betdaq. This saves so much time and effort on your part, as you will not need to manually find good matches.

There were plenty of bookmakers already included in the Odds Matcher, and we are delighted to announce the addition of two more. ComeOn and BetRegal now have their odds listed, so when you are completing their new customer offers or any existing customer offers they may decide to list, the Odds Matcher will automatically find the best selections for you. This is crucial, as minimising any qualifying losses and maximising profits means that you will make more money from your matched betting exploits.

Of course, we would absolutely love to get your feedback on the changes we have made, and we always encourage you to put forward any new suggestions for future updates. Simply post in our matched betting forum with your thoughts. By working together, we can make sure that profiting from matched betting is as easy as possible!



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