LeoVegas to launch new GoGoCasino brand
March 25, 2019
LeoVegas are set to launch a new casino named ‘GoGoCasino’ under their new multi-brand platform.
Earlier this month, LeoVegas announced a new multi-brand platform that they will use to launch new brands under the name ‘Brands of Leo’.
GoGoCasino will be the first brand to go live on the new platform with the operator planning on releasing multiple new brands further down the line.
Talking about their new platform, LeoVegas CEO Gustaf Hagman said:
“The multi-brand functionality that we have developed on our proprietary core platform will allow us now to launch new brands with a high level of flexibility and scalability”
“These will be distinctly targeted to different customer groups – some of which are looking for niche functionality and others that are driven by the charm of novelty that a new and fresh brand offers.”
“Our ambition is to raise the bar in the industry and always offer something new and unique while maintaining our overall focus on responsible gaming.”
Initially, GoGoCasino will only be available to Swedish residents with other markets being introduced at a later date.
“The GoGoCasino brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market,” Hagman said.
“For customers who value simplicity and speed, GoGoCasino sets an entirely new standard for the industry. The start and response from customers have been very positive and we are capitalising on the group’s strengths, experience and economies of scale.”
LeoVegas plan to use their existing resources in the company to increase efficiency with ‘Brands of Leo’ being run by a small group of the LeoVegas team with the aim of launching a number of customised brands.
LeoVegas also owns popular online casinos such as Pink Casino, 21.co.uk, Slot Boss and Castle Jackpot to name a few.