Leo Vegas Sports Hits Record Turnover
July 12, 2018
World Cup 2018 has proven very popular with customers of the Leo Vegas sportsbook with the firm seeing record turnover levels throughout the tournament and also record turnover for a specific event for the game between Germany and Sweden.
The Scandinavian based bookmaker recently launched in the UK and in 2016 listed on the Nasdaq First North Premier stock market in Sweden.
LeoVegas uses the Kambi sportsbook platform and launched some unique promotions in the run up to the World Cup including a hugely popular Leaderboard Campaign. Riku Jokela, LeoVegas Head of Sports Operations gave this Campaign some credit for the bookies success during the Tournament saying “This campaign performed significantly better than expected, with double the amount of estimated players satisfying the 50 bets and qualifying to the playoffs stage. “
There are £50 in free bets available to new customers of Leo Vegas and there are generally some good in play betting offers available on an event by event basis which are all listed in the daily Calendar on site.
In other Leo Vegas news the Operator has announced that it will deploy new software to help it and it’s affiliates comply with new regulations and requirements set out by the Advertising Standards Authority and the UK Gambling Commission.
Sales and compliance executive for LeoVegas, Matthew Curmi said that they chose the Wag.io app because it allows the business “to constantly monitor and review the ads and marketing materials our affiliates are using.”
Curmi continued that “While our goal is to be fully compliant when an error is found, we can use the app to rapidly reach out to our affiliates about making an immediate correction.”
The UK Gambling Commission has recently started clamping down on Bookmakers not following regulations and has handed out large fines in many cases.