Ladbrokes Extend Their Rugby League Challenge Cup Sponsorship

Ladbrokes Bookmakers

The bookmaker Ladbrokes have announced they are to extend their sponsorship of Rugby League’s premier knockout competition for English sides, the Challenge Cup. They are really making a move in the sponsorship game, as this follows on from recent announcements for the bookie to become the official betting partner of football clubs Leicester City and Burnley, as well as expanding their social content partnership with Ball Street Network.

Ladbrokes are well known for the special promotions that they list, such as the £50 free bet voucher which is credited when you sign up for an account and bet £50. For big events, this bookmaker is often a very good place to look for matched betting offers too.

Speaking of big events, the 2017 Ladbrokes Challenge Cup Final will take place at Wembley Stadium on Saturday 26 August where Wigan Warriors will take on Hull FC. That makes the timing of this announcement pretty much perfect, as it draws more attention to the final itself and the fact that Ladbrokes are the main sponsors.

The one year extension means that the competition will continue to be referred to as the ‘Ladbrokes Challenge Cup’. The partnership first began back in 2015, and has been commercially very successful ever since.

The Sport Is Flourishing

Rugby League has been flourishing in recent years, with fan bases’ growing and the sport having a much greater presence on TV. Super League games are often shown on Sky Sports, with selected Challenge Cup matches freely available on the BBC.

Ladbrokes Coral Chief Executive, Jim Mullen, had this to say about the extension of the partnership:

“Our decision to sponsor the Challenge Cup was an easy one. We want our name to be associated with prestigious, passionate sporting events and this ticks those boxes, so it was a no brainer when it came to extending our association with the game. We play hard to win and that’s what the Ladbrokes Challenge Cup is all about.”

For a big event such as the Challenge Cup final, there are likely to be some promotions listed by bookmakers which can be turned into guaranteed profit through matched betting. Here at, we will be checking each bookmaker site every day, and will be sure to list any relevant offers, each with a step by step guide. This way, you will be able to ensure that you make a profit whatever happens in the match.



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