BetVictor Enjoying Liverpool FC Sponsorship Success
September 11, 2017
The number of bookmakers that have decided to join the football sponsorship game is at an all time high. Many Premier League teams are now sponsored by bookmakers, and the only thing that could slow this down are the Labour party’s plans to ban the use of football shirts as a form of advertising for gambling companies. One of the most notable sponsorship deals has been BetVictor’s partnership with Liverpool FC. This particular bookie has been a favourite of UK punters for a while now, and can be accessed in a number of ways including on desktop, mobile and the BetVictor app.
Premier League clubs with bookies as shirt sponsors
- AFC Bournemouth – Mansion
- Burnley – Dafabet
- Everton – SportPesa
- Watford – 138.com
- Huddersfield Town – OPE Sports
- Newcastle United – Fun88
- Stoke City – Bet365
- Swansea City – Letou
- West Ham United – Betway
- Crystal Palace – ManBetX
This is not to mention all of the clubs that have bookmakers as their training kit sponsor, such is part of the BetVictor deal with Liverpool. There has also been the introduction of ‘sleeve sponsors’ this season, with many clubs deciding to make this sort of deal with a bookmaker. As well as these, many clubs now have an official betting partner too, which leads to special offers being listed such as enhanced odds for that team to win a match. With the proposed ban from Labour, we may see sponsorship such as this decrease over the next few years.
Why bookmakers sponsor football clubs
The main reasons for bookmakers sponsoring football teams is fairly obvious. Football fans are extremely likely to be interested in betting on football, it has been that way for years. The more football fans see an advertisement for a bookmaker, the more likely they are to sign up and use that sportsbook. This is especially true if the bookmaker in question is sponsoring your favourite team. It is no secret that Liverpool FC are one of the best supported clubs in world football, so the deal BetVictor have done to sponsor the club should prove to be extremely valuable.
It is already going extremely well, and BetVictor’s head of brand Shane Stafford actually gave some insight into other reasons why they entered into a partnership with Liverpool FC. Speaking at the Soccerex Global Convention in Manchester, he had this to say;
“With our partnership with Liverpool FC, we have an allotment of access to players and managers. It’s all good negotiating a partnership, but you need to know what you’re going to do with that allotment throughout the season.
“We’ll try and cross pollinate into our other biggest events, our horse racing so in March and April, we’ll try and use footballers and bring them in and bring their customer base in as well. But, you need to have that strategy in place or you’ll have to have invested in a partnership that essentially, and I’ve seen a lot of companies do it, you have invested in and don’t know how to utilise it, so all they’re using is the LEDs at the side of the match and the interview backdrop branding.”
It is really interesting to see the thought process of the bookmaker goes way beyond just getting their brand name out there for all to see. BetVictor are not just interested in the average sponsorship, they are looking for a fully functional working partnership. The marketing team clearly has a strategy in place and they are looking to use the influence that top level footballers have in order to positively affect their brand. They do not seemed to be worried about a potential ban on gambling companies sponsoring football teams at all.
Reds manager Jurgen Klopp regularly appears on the BetVictor TV advertisement and it seems we can expect much more to come. The BetVictor brand name is printed on the front of all of Liverpool’s training gear.
BetVictor’s head of strategy also went on to discuss how the loyal nature of football fans can be beneficial to any brands associated with a club. Stafford described that the strategy for BetVictor is to show that they share the same values as the club, giving them a positive outlook in the eyes of the fans.
The popularity of the Premier League is at an all time high, and this is only going to increase over the coming years. The world’s biggest brands are all competing to be partnered with the top clubs, and thus we are likely to see even more record breaking sponsorship deals, providing that Labour don’t get their way. If all of the deals are as successful as BetVictor’s partnership with Liverpool FC, we can expect a lot of happy marketing teams across the world.
Using matched betting for BetVictor offers
As well as sponsorship deals, BetVictor look to attract more customers through listing special offers. We are able to use matched betting techniques in order to turn the promotions on offer from BetVictor into cash profits. If you have never come across matched betting before, it is a way of using the offers listed by bookmakers to make sure we profit.
Lets take a look at some of the offers currently available.
- New Customer Offer
If you do not already have an account with BetVictor, you will be able to profit from their generous new customer offer. If you head to their website and sign up for an account, you will be able to claim £30 worth of free bets and a £10 casino bonus when you deposit and bet your first £10. Registering for an account is easy, simply enter your personal details and make sure to opt-in to the sports offer.
Once you have deposited your first £10, preferably with a debit card, you will need to place your first qualifying bet using real money. Don’t worry though, we will use matched betting strategies to cover both outcomes, so you will not be at risk of losing your money. We will need to find a selection with minimum odds of 2.0 on BetVictor. We can use the MatchedBets.com Odds Matcher tool for this, as it will find the best matches between the odds on BetVictor and those on a betting exchange. The closer these odds, the better.
We can then place a back bet on the selection to win with BetVictor and place a lay bet on the same selection not to win on a betting exchange. This way, we will have covered both outcomes in order to qualify for the free bets. We will have lost a few pence, but when matched betting the free bets can be used to guarantee a profit. They are paid as;
- £10 sports free bet
- £10 sports in-play free bet
- £10 sports acca free bet on 5 folds or greater
- £10 casino bonus
The step by step offer guide in the Premium section of MatchedBets.com will talk you through exactly how to use these free bets to make guaranteed money. You will be using the same back and lay strategy for the first two free bets, though this time with the ‘Freebet’ function on the matched betting calculator. The acca free bet will require the use of our Multilay spreadsheet, while the casino bonus offers a risk-free chance of winning extra cash. Once you have used all of the free bets, you should be able to guarantee yourself a profit of around £22.
- Best Odds Guaranteed
BetVictor also offer Best Odds Guaranteed on all UK and Irish horse racing meetings. If you are unfamiliar with Best Odds Guaranteed, it means that if you have taken a price on a horse and the Starting Price ends up being greater, you will be paid out at the bigger price should that horse go on to win. The way you can use this offer to your advantage is through backing and laying a selection and then hoping the Starting Price is bigger than the price you took. If it rises significantly, then you will get a good profit with a bookmaker win.
This is not an offer that you can guarantee a profit from, but using matched betting techniques you are able to keep qualifying losses at a minimum, which gives you multiple chances of hitting a good win for very little risk.
- Acca Insurance
This is an offer that gives us a free bet refund if exactly one leg of our 5 fold or greater accumulator fails to win. You can get up to a £10 free bet from this offer, and its value comes from the fact we can turn the free bet into cash. Using our Acca Backers tool, you can choose between four different money making possibilities;
- Lay Sequential
- Lay With Lock-In
- Lay at Start
- No Lay
Whichever you decide to choose, the Acca Backers tool will automatically find the best selections which have the best estimated value. Over time, you should be able to make good money from an acca insurance offer like this one.
Overall, you will be able to benefit from our industry leading tools and expertise in order to continuously add to your matched betting profits.