Betsson Upgrades Mobile Betting Sites

Betsson is the parent company for a trio of leading betting sites and has implemented an upgrade to the mobile offering of all three brands. Now smartphone and tablet users can enjoy an improved betting experience when playing on mobile at Betsafe, Nordicbet and Betsson sportsbooks.

The Stockholm-listed operator bolstered it’s sportsbook offering earlier this year and has continued to push for improvement. The firm’s customers can now enjoy the additional sports, live streaming and in-play markets on a modern and robust user interface. The new mobile platform is delivered via the company’s proprietary front-end technology framework OBG.

The early signs are positive, with customers spending more time on site than before. Bounce rates have also dropped and return visits are up. Betsson president and CEO Ulrik Bengtsson was pleased with the early signs and had this to say;

“This is a major improvement of the mobile sportsbook. The timing of the launch is good as the English Premier League starts this weekend and the customers have already shown that they like the upgrade. We expect to see full effect of the new mobile sportsbook in the fourth quarter.”

Mobile Free Bets

Of the Betsson betting sites, Betsafe is the most popular among UK users. It’s proven to be matched betting friendly in recent months, not least with a brilliant offer for Glorious Goodwood. Right now, there’s a weekly loyalty offer that gives a £10 free bet on mobile for placing six qualifying bets.

Betsafe features in our oddsmatcher, so locking in a profit from this offer is fairly easy. By following our clear offer guide, you can minimise qualifying losses when playing towards the free bet. The oddsmatcher links directly to the matched betting calculator, both of which update any odds changes in real-time. This allows you to fully concentrate on retaining as much cash from the free bet as possible and it works brilliantly on mobile devices.