Betsafe Adds Horse Racing To Sportsbook

Online bookmaker Betsafe has added horse racing markets to it’s sportsbook product. It’s the first brand within the Betsson Group to provide coverage of the ‘Sport of Kings’ and the offering is on a par with many top UK operators. Betsson purchased Racebets in 2016 and with the help of it’s experienced trading team, can now take bets on over 250,000 racing events each year.

There are daily race markets for National Hunt, Flat and All-Weather UK and Irish racing. Punters can also back their fancies from a host of worldwide venues including France, Hong Kong, Germany and the USA. On top of this is an extensive Ante-Post offering and a live streaming service provided by Racebets.

More Betsson brands are expected to follow suit in the coming months, with Ulrik Bengtsson, CEO and President saying;

“Horse racing is an essential part of a competitive sportsbook offering if you want to be a strong competitor in markets like the UK and Ireland. By launching horse racing on Betsafe we are levelling up our sportsbook significantly. The next step is to launch horse racing on our other brands.”

Betsafe Free Bets

Those who were fastest out of the stalls were able to pocket a bonus, with the bookmaker offering a £100 Betsafe free bet to each of the first 100 horse racing customers. Plus, the very first horse racing punter will be treated to a hospitality package with the Betsafe team at Royal Ascot.

The current Betsafe sportsbook welcome offer is a £30 bonus, which can be converted into a cash profit of around £20 through matched betting. With the use of our integrated oddsmatcher and matched betting calculator, premium users can follow our offer guide to lock in the dividend. It’s just one of many lucrative promotions on Matched Bets premium, the service that’s helping matched bettors bring in over £500 per month.