Betfair To Sponsor Sevilla

Online betting operator Betfair has signed as the exclusive global betting partner with leading La Liga club, Sevilla FC. Under the terms of the deal, announced last Thursday, Betfair will be the sleeve sponsor of the home, away and third strips along with the main sponsor of all Sevilla training kits.

Sevilla finished 7th in La Liga in the 2017-18 season and performed well in Europe including a win over Manchester United in the Champions League following which they were eliminated in the quarter-finals by Bayern Munich. The club has a rich history in European competitions and won the Europa League for three consecutive seasons from 2014.

Dom Crosthwaite, International MD at Betfair, welcomed the announcement. “This is a club that is consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally,” he said. “We very much look forward to working with the club to offer the incredible fans unique promotions, content and experiences.”

Betfair is also the global betting partner for Barcelona, Arsenal and Juventus.

The move from Betfair follows last weeks astonishing announcement from Bet365 that they are to sponsor 10 La Liga clubs for the coming season. The Stoke based operator revealed the host of deals on Wednesday, with it detailing it will sponsor: RCD Espanyol, Villarreal, Athletic Club, Real Betis, Getafe, SD Huesca, Celta Vigo, Rayo Vallecano, Real Valladolid and SD Éibar.

La Liga gets underway on August 17th this year and other betting partners that will feature prominently include Bwin who sponsor Valencia and Athletico Madrid. La Liga games will not feature on Sky Sports coverage this coming season as Sky lost the UK broadcasting rights to newcomer Eleven Sports.