Betfair Agrees Partnership With Serie A Side Juventus
July 6, 2017
Betfair has signed a betting partnership with Juventus FC. The Italian football giants have officially unveiled the bookmaker as it’s new gaming and betting digital partner. The deal is expected to run for a number of years and will come into effect at the beginning of the 2017-18 Serie A season.
Juventus are the current title holders and most successful side in Italian football, having lifted the Scudetto a record 33 times. ‘The Old Lady’ has just won a sixth successive league title and celebrated winning the Coppa Italia for the twelfth time this season. Juve is easily the most popular italian football team and the Betfair brand is set to enjoy great exposure on the back of this agreement.
The bookmaker’s logo will feature prominently inside both the Allianz Stadium and the Juventus Training Center. Betfair branding will also be seen in a multitude of publications across the club’s digital channels. On top of this, Betfair will be permitted use of club name and image rights, allowing for tailored promotional material. Juventus supporters are also expected to be treated to exclusive betting offers.
Betfair Still Going Strong
Betfair started out as a betting exchange in 2000 and has continued to go from strength to strength. The company merged with Paddy Power in 2016 and Betfair Exchange remains a popular choice among matched bettors. It boasts more markets than some of the other exchanges and traders can benefit from superior market depth on most occasions. This makes it a reliable site for laying off bets when matched betting.
The Betfair Exchange free bet offers a £20 refund, if your first exchange bet loses. As long as you risk £20 or more as a back or lay bet, you will qualify for the refund. The offer can be used to boost profits and lock in around £11 in cash. It’s just one of many offers that MatchedBets.com provides an offer guide for. Scroll down to see what premium access can offer you and to review our current pricing plan.