12Bet Produce Double Sponsorship Breakthrough

In order to increase brand awareness, bookmakers often venture into sponsorship deals with successful sports teams and tournament organisers. 12Bet are no exception, and they have jumped on board with the hype for the new Premier League season by becoming the new sleeve sponsors for West Bromwich Albion.

The sports betting experts are the first ever sleeve sponsors for the club, in a trend that is sweeping right across the Premier League. The Baggies have joined 10 other Premier League sides in introducing sleeve sponsors for the 2017/18 season, including Liverpool, Manchester United, Chelsea and Manchester City.

As well as the playing shirts, the sponsor will also be shown on all Albion training gear. Deals such as this have taken an extra step in the sponsorship game, and with the number of betting companies already sponsoring top sports teams, it seems as if there will be even more chances to enhance their brands.

Simon King, WBA Chief Commercial Officer had this to say on the deal:

“The sustained success of West Brom in the Premier League makes them a great fit for 12BET, who have a long-standing heritage as a recognisable Premier League brand. 12BET are a reputable brand with a rich history of working in the Premier League.”

Sponsorship Of The Future?

These comments just go to show that bookmakers are extremely attractive sponsorship options for Premier League clubs, and it appears this will only strengthen in the coming years. 12Bet have also struck a recent deal to sponsor the Badminton World Federation (BWF) 2017 World Championships, ensuring that their brand is associated with top sporting events.

MatchedBets.com are certainly one of the best matched betting sites, thanks to industry leading tools and support. We list all kinds of offers on the site, including all offers from 12Bet that can be turned into guaranteed profit.