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Fitzdares launched in 2006 and is aimed at customers who are looking for a more personalised and traditional bookmaking service. Members have access to a number of exclusive benefits such as invitations to private events, discounts on major luxury brands, text & email betting and a personal account manager.

Customer support: Email: [email protected] Phone: 020 7851 5407
Supported platforms: Website & App
Mobile Apps: Yes
Established: 2006
Currencies: GBP
Payment methods: Debit/Credit Card
Welcome Offer: N/A. Exclusive member benefits.

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Fitzdares isn’t your average bookmaker and you will most likely not come across the brand on a typical bookmaker review site alongside the likes of William Hill or Bet365. Instead, you’ll find them featured in GQ Magazine and other high-profile publications aimed at the more refined reader. This is because Fitzdares isn’t trying to directly compete with mainstream brands as they have their own target audience who may be looking for a more personal and traditional bookmaker service.

Fitzdares was founded in 2006 by Balthazar Fabricius who has been involved in the bookmaking industry all of his life. His father was a racecourse manager at Goodwood and after University, was offered a place on the graduate scheme at Ladbrokes where he gained further insight and experience in bookmaker management and operation.

During his time at Ladbrokes, Balthazar met a number of bookmaker managers who passed on their experiences and tales of their relationships with their customers. It was this bond between bookmakers and punters that inspired Balthazar and with the popularity of online betting increasing and the personal touch diminishing, he wanted to preserve the traditional way of bookmaking which lead to the creation of Fitzdares.

In order to offer a personal touch, Fitzdares was originally an exclusive club with entry and possible acceptance only being achieved via personal referral. Fitzdares has since opened its doors to the public but still differentiates its service from mainstream bookmakers with a number of exclusive benefits.

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Fitzdares Membership

There are two membership options through Fitzdares depending on the exclusivity one requires.

A ‘standard’ membership is available to anyone wishing to join which can be done via the website or the Fitzdares app.

Along with being able to bet on a wide range of markets and sports at competitive prices, members are invited to a range of exclusive events taking place each month. Members must register their interest to attend specific events with some examples being drinks & picnics at Ascot, talks with major sporting individuals and gatherings for meals and drinks at local venues.

All members will also gain access to ‘The 25 Club’ where they can enjoy a generous 25% discount off a range of luxury brands such as Oliver Brown, Norton & Sons, Drake’s, DAKS, The Villa Collective and many more.

Private Office Membership

For higher-staking clients, Fitzdares offers a more exclusive membership with additional benefits. This option will not be available to everyone and if you feel you may qualify, get in touch with the Fitzdares team who will discuss options with you.

As well as enjoying everything you get with a standard membership, a private office membership gets you the following additional benefits:

  • Even better prices (upon negotiation with the Fitzdares team)
  • Best Price Guaranteed (subject to an established relationship)
  • Credit (subject to an established relationship)
  • Private phone line – No need to mention your username or personal details as the respondent will know who you are when you call.
  • Text & email betting – Useful when you have bad reception/internet connection
  • Personal account manager
  • Priority access to the most exclusive events

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Fitzdares App

The Fitzdares app is available to download from both the Android and iOS app stores.

The app is very well presented and extremely user-friendly with major upcoming sporting events being displayed on the homepage along with a focus on the days horse racing. Access to available sports can be achieved by swiping right on the screen which may confuse some users as there is no visible menu icon.

fitzdares app fitzdares app menu


Mobile app users can also access the Fitzdares online casino. The casino may not satisfy heavy casino players due to lack of game choice but is a welcome addition which may suit casual players. Currently, variations of blackjack and roulette games can be found in the casino section along with a wider selection of live dealer games such as roulette, blackjack, baccarat, casino hold’em, ultimate Texas hold’em, texas hold’em bonus and three card poker.

fitzdares app fitzdares app menu

Fitzdares Promotions

Given that Fitzdares is not your average bookmaker and that members receive many additional benefits as part of the club, you won’t find a huge amount of betting promotions available. There is currently no welcome offer for new customers but you may come across the occasional money back offer on major sporting events and horse races.

Free bets, bonuses and refunds are of course a big part of matched betting of which participants are not the intended customers of Fitzdares. If you’re looking for a bookmaker with a lot of betting promotions, you can find them all in the members’ area of MatchedBets with new offers being added every single day.

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Fitzdares Website

The Fitzdares website is clean and easy on the eye. Its design is not extravagant as one might expect from a high-profile brand but it does what it is intended for well. Horse racing seems to have the most focus on the website with the days’ races being the main point of attraction on the homepage. Navigation to available sports can be found in the main nav bar along with access to various pages which explain more about the Fitzdares brand and the benefits available to members.

fitzdares website

A wide range of pre-match and in-play sports and markets are available to bet on such as horse racing, football, greyhounds, cricket, golf, tennis, darts, rugby and basketball as well as a number of ‘specials’ such as Love Island winner markets and political betting.

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