Fitzdares isn’t your average bookmaker and you will most likely not come across the brand on a typical bookmaker review site alongside the likes of William Hill or Bet365. Instead, you’ll find them featured in GQ Magazine and other high-profile publications aimed at the more refined reader. This is because Fitzdares isn’t trying to directly compete with mainstream brands as they have their own target audience who may be looking for a more personal and traditional bookmaker service.
Fitzdares was founded in 2006 by Balthazar Fabricius who has been involved in the bookmaking industry all of his life. His father was a racecourse manager at Goodwood and after University, was offered a place on the graduate scheme at Ladbrokes where he gained further insight and experience in bookmaker management and operation.
During his time at Ladbrokes, Balthazar met a number of bookmaker managers who passed on their experiences and tales of their relationships with their customers. It was this bond between bookmakers and punters that inspired Balthazar and with the popularity of online betting increasing and the personal touch diminishing, he wanted to preserve the traditional way of bookmaking which lead to the creation of Fitzdares.
In order to offer a personal touch, Fitzdares was originally an exclusive club with entry and possible acceptance only being achieved via personal referral. Fitzdares has since opened its doors to the public but still differentiates its service from mainstream bookmakers with a number of exclusive benefits.
There are two membership options through Fitzdares depending on the exclusivity one requires.
A ‘standard’ membership is available to anyone wishing to join which can be done via the website or the Fitzdares app.
Along with being able to bet on a wide range of markets and sports at competitive prices, members are invited to a range of exclusive events taking place each month. Members must register their interest to attend specific events with some examples being drinks & picnics at Ascot, talks with major sporting individuals and gatherings for meals and drinks at local venues.
All members will also gain access to ‘The 25 Club’ where they can enjoy a generous 25% discount off a range of luxury brands such as Oliver Brown, Norton & Sons, Drake’s, DAKS, The Villa Collective and many more.
Private Office Membership
For higher-staking clients, Fitzdares offers a more exclusive membership with additional benefits. This option will not be available to everyone and if you feel you may qualify, get in touch with the Fitzdares team who will discuss options with you.
As well as enjoying everything you get with a standard membership, a private office membership gets you the following additional benefits:
- Even better prices (upon negotiation with the Fitzdares team)
- Best Price Guaranteed (subject to an established relationship)
- Credit (subject to an established relationship)
- Private phone line – No need to mention your username or personal details as the respondent will know who you are when you call.
- Text & email betting – Useful when you have bad reception/internet connection
- Personal account manager
- Priority access to the most exclusive events